Pride Month is almost here, but let’s be real. It doesn’t feel like past years.
In 2025, being queer, trans, or non-binary in America means living with a target on your back. Across the country, lawmakers are passing anti-LGBTQ+ bills at an alarming rate. Healthcare is being stripped away. Books are being banned. Drag shows are being criminalized. And young trans people are being told they don’t belong.
This isn’t just politics. It’s personal.
Pride didn’t start as a party. It started as a protest. And this year, we’re going back to our roots.
The Fight We’re In
Right now, more than 30 states are pushing laws that attack LGBTQ+ people. Trans youth in particular are being targeted — from bans on gender-affirming care to policies that punish parents for supporting their kids. Some states are even trying to ban teachers from mentioning anything LGBTQ+ in the classroom.
These attacks are cruel, calculated, and designed to push us out of public life.
The goal is simple: make us afraid to exist. We won’t let that happen.
Why Pride Still Matters
When they tell us to be quiet, Pride is how we answer. When they try to erase us, Pride is how we stay visible. When they push us into the margins, Pride is how we push back.
Pride Month isn’t just about rainbows and parades. It’s about remembering our power. Pride is protest. Pride is resistance. And in 2025, it’s a lifeline.
Being out and proud in this climate is an act of courage. Wearing a shirt that says “Protect Trans Kids” in a state trying to ban care for trans youth is bold. It’s loud. And it matters.
Introducing the Pride 2025 Collection
This year, we designed our Pride Collection to meet the moment. These aren’t just bright colors and cute slogans. These are messages that challenge hate, uplift community, and make it clear that we are still here — and we are not backing down.
The Pride 2025 Collection is gender-inclusive, size-inclusive, and made for everyone in the LGBTQ+ community and the allies who show up beside us. Whether you’re marching in a parade, fighting on the front lines, or just trying to exist in peace, these designs are made for you.
👉 Explore the Pride 2025 Collection
How You Can Take Action
Wearing your values is powerful. But Pride doesn’t stop at the shirt. Here are more ways to show up this year:
- Donate to trans-led and LGBTQ+ grassroots organizations
- Support queer-owned businesses and mutual aid funds
- Speak out at school board and city council meetings
- Call your reps and demand protection for LGBTQ+ rights
- Educate your friends, family, and community — and don’t back down
Visibility matters. Action matters more.
This Year, Pride Must Be 365
Pride month may only last 30 days, but our fight lasts all year. And so does our joy. So does our love. So does our right to exist exactly as we are.
Whether you’re out and loud or quietly surviving, know this: you are not alone. We see you. We celebrate you. And we will never stop fighting for a world where you can live freely and fully.
So let’s show up. Let’s speak out. Let’s wear our resistance.
Shop the Pride 2025 Collection now. Because pride isn’t just a month. It’s a movement.
